What are the big brands of toys?

What are the big brands of toys? Inventory of global popular toy brands

Toys are not only a source of joy for children, but also a collection and stress-relieving choice for adults. In recent years, competition in the toy market has been fierce, with major brands seizing the market through innovative design and IP linkage. This article will take stock of the world's well-known toy brands and present you with a structured data guide based on hot topics in the past 10 days.

1. Ranking of the world’s top ten toy brands

2. Hot topics in the toy industry in the past 10 days

1.Lego andstar warsJoint new product release: LEGO recently launchedstar warsThe 25th anniversary set includes limited-edition Millennium Falcon bricks, triggering a rush among fans.

2.Barbie doll sales hit record high: Influenced by moviesBarbieAffected, Mattel's Barbie doll sales increased by 35% year-on-year, becoming one of the best-selling toys in 2023.

3.China's blind box market continues to heat up: Bubble Mart cooperated with the Forbidden City Cultural and Creative Industries to launch the “Chinese style blind box”, which was sold out on the first day of launch, showing the strong demand in China’s trendy toy market.

4.Environmentally friendly toys become a new trend: Many brands have launched toys made of degradable materials, such as Fisher-Price’s “Green Series”, to cater to parents’ preferences for sustainable consumption.

3. How to choose a suitable toy brand?

1.Select by age: Infants and young children are suitable for safety toys such as Fisher-Price, while school-age children can choose interactive toys from Lego or Hasbro.

2.Select by interest: Animation fans recommend Bandai’s Gundam models, and girls can pay attention to MGA’s L.O.L. dolls.

3.Pay attention to IP linkage: Disney, Marvel and other IP-derived toys have collectible value and are suitable for fans to buy.

The toy market continues to innovate, from traditional building blocks to smart interactive toys, and brand competition is becoming increasingly fierce. I hope this article can help you understand the major global toy brands and provide a reference for your purchase!