What is Carina Lau's brand called? Revealing celebrity business landscape and hot trends across the internet
In recent years, cross-border business among celebrities has become a trend. As an evergreen figure in the entertainment industry, Carina Lau's personal brand has also attracted much attention. This article will analyze Carina Lau's brand layout based on the hot topics on the Internet in the past 10 days, and present current hot trends through structured data.
1. Carina Lau’s brand map

Carina Lau's business territory covers many fields such as fashion, catering, and investment. His most well-known personal brand is「ANIRAC」, this brand was established in 2015. It focuses on high-end women's clothing design. Its style is both elegant and modern, and is favored by the fashion circle. In addition, Carina Lau has also invested in red wine, catering and other industries, demonstrating her diversified business vision.
2. Inventory of hot topics on the entire network in the past 10 days
By combing through social media, news platforms and search engine data, the following is the list of hot topics recently (as of October 2023):
| Ranking | hot topics | heat index | Main platform |
|---|---|---|---|
| 1 | Hangzhou Asian Games Closing Ceremony | 9.8 | Weibo, Douyin |
| 2 | iPhone 15 series launch controversy | 9.5 | Zhihu, Bilibili |
| 3 | Star cross-border business cases (including Carina Lau) | 8.7 | WeChat public account, Xiaohongshu |
| 4 | OpenAI releases DALL-E 3 | 8.2 | Twitter, technology media |
| 5 | The follow-up effect of the "Soy Sauce Latte" co-branding | 7.9 | Douyin, Kuaishou |
3. Analysis of celebrity commercial IP trends
It can be seen from the hot list that celebrity cross-border business (such as Carina Lau’sANIRAC) continues to spark discussion. The success of such cases often depends on the following factors:
1.personal influence: The celebrity’s fan base provides the brand with initial traffic;
2.Differentiated positioning: For example, ANIRAC targets the high-end female market;
3.social media operations: Strengthen brand image through Xiaohongshu, Weibo and other platforms.
4. Social media performance of Carina Lau’s brand
| Platform | Volume of topics (last 10 days) | keywords |
|---|---|---|
| 12,000+ | #李佳颖 Same Style#, #ANIRAC NEW PRODUCTS# | |
| little red book | 8,500+ | "Carina Lau Brand Review" "Celebrity Outfits" |
| Douyin | 6,200+ | "ANIRAC Unboxing" "Star Entrepreneurship" |
5. Future Outlook
As consumers’ requirements for “star brands” become increasingly stringent, Carina Lau’sANIRACIt is necessary to continue to strengthen product strength and innovation to cope with market competition. At the same time, new trends such as cross-border co-branding and metaverse marketing may become its next layout direction.
To sum up, Carina Lau passedANIRACBrands such as these show the successful path to commercialization of celebrities, and the hotspot data across the Internet also reflects the public’s continued attention to such topics. In the future, the deep integration of celebrity IP and business will continue to be an important issue in the entertainment and consumption fields.
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