What brand of underwear is better to buy? Analysis and recommendation of popular underwear brands in 2023
As consumers' demands for comfort and health increase, underwear selection has become a hot topic recently. This article combines the popular discussion data on the Internet in the past 10 days to analyze mainstream underwear brands from dimensions such as material, reputation, and cost-effectiveness to help you make a more informed choice.
1. Top 5 popular underwear brands in 2023
| Ranking | Brand | core selling point | Average unit price (yuan) | Positive rating |
|---|---|---|---|---|
| 1 | Ubras | No size technology | 199-399 | 96.2% |
| 2 | Inside and outside NEIWAI | Cloud sense without trace | 159-359 | 95.7% |
| 3 | Jiaouchi | Lianggan Technology | 129-299 | 94.8% |
| 4 | Wacoal | Professional support | 299-599 | 93.5% |
| 5 | Admiration | High-end and exquisite | 359-899 | 92.1% |
2. Recommendations for different demand scenarios
| Usage scenarios | Recommended brands | Advantage description |
|---|---|---|
| daily commute | Ubras/Inside and Out | Wireless design, comfortable to wear for long periods of time |
| Sports and fitness | Lorna Jane/Under Armor | Highly supportive, breathable and quick-drying |
| cool in summer | Jiao Nei/UNIQLO | Cool fabric technology |
| Shaping needs | Wacoal/Triumph | 3D cutting |
3. The five purchasing factors that consumers are most concerned about
According to the latest comment data statistics on e-commerce platforms:
| Factors of concern | Frequency of mentions | Represent the brand |
|---|---|---|
| comfort | 38.7% | Ubras, inside and outside |
| Breathability | 25.3% | Jiao Nei, Uniqlo |
| price | 18.9% | cat people, antarctic people |
| Supporting capacity | 12.5% | Wacoal, love |
| Appearance design | 4.6% | victoria secret |
4. Expert purchasing advice
1.Material priority principle:Recent hot searches show that searches for modal, silk protein and other natural materials have increased by 35% month-on-month, and the negative review rate for chemical fiber materials is as high as 42%
2.Necessity of trying on:For online purchases, it is recommended to choose brands that offer "free returns and exchanges". Data shows that the return and exchange rate is as high as 28%.
3.Washing and maintenance:90% of underwear deformation problems are caused by incorrect washing. Experts recommend hand washing or using a laundry bag
5. Emerging Trends in 2023
1.The rise of smart underwear:The heart rate monitoring underwear launched by Huawei and Xiaomi eco-chain brands has triggered heated discussions
2.Environmental protection concept:The biodegradable packaging launched by Jiao Nei has been liked more than 100,000 times on social media
3.Men’s market growth:Data shows that men’s underwear consumption increased by 67% year-on-year, and brands such as NEIWAI launched men’s series
Conclusion:The choice of underwear should be based on your actual needs. It is recommended to consider the three core dimensions of comfort, support and breathability. Regularly changing underwear (recommended for 6-8 months) is crucial to breast health. This was particularly emphasized in the "White Paper on Women's Health" recently released by the National Health Commission.
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