What brand does SKP have? ——Revealing the brand matrix of China’s top luxury shopping malls
As a representative of China's high-end commercial entities, SKP (luxury department store under Beijing Hualian Group) is famous for bringing together the world's top brands. Whether it is Beijing SKP, Xi'an SKP or Chengdu SKP, every shopping mall can be called a "luxury paradise". This article will give you a structured overview of SKP’s core brand lineup, and attach an analysis of recent hot topics.
1. Overview of SKP brand classification

SKP's brand portfolio covers luxury goods, fashion, beauty, lifestyle and other fields. The following is a table of representative brands divided by category:
| Category | Represent the brand | Remarks |
|---|---|---|
| luxury fashion | Hermès, Chanel, Louis Vuitton, Gucci, Prada | Both have independent flagship stores |
| high end watch | Rolex, Patek Philippe, Audemars Piguet, Cartier | Limited editions available for some brands |
| designer brand | Balenciaga, Off-White, Alexander McQueen | Popular choice among young customers |
| Beauty and skin care | La Mer, Tom Ford, Diptyque, Byredo | Permanent experience area |
| lifestyle | Rimowa, Bang & Olufsen, Shang Xia | Covers home and travel equipment |
2. Recent popular brand trends (last 10 days)
Combined with the hot spots on the entire network, the following brands have been active in SKP recently:
| Brand | hot events | Related topics |
|---|---|---|
| Dior | 2024 early autumn series limited time flash sale | #DiorSKP limited time store# |
| Loewe | Released jointly with "Howl's Moving Castle" | #Loewe Miyazaki Hayao joint brand# |
| Valentino | Pink season theme activities | #ValentinoPinkPP# |
3. SKP’s exclusive advantages
1.scarce resources: SKP is the only offline channel for some brands in China, such as Delvaux, Moynat and other niche luxury brands.
2.Limited edition first release: New Rolex watches and Hermès bags in special colors are often sold at SKP first.
3.Membership system: High-spending members can enjoy privileges such as personal shopping consultants and international brand previews.
4. Consumer focus
According to social media monitoring, recent SKP-related discussions have focused on:
-Discount season comparison: SKP Anniversary vs. Price Difference at Overseas Outlets;
-sustainable fashion: Environmentally friendly series launched by Gucci, Prada and other brands at SKP;
-Star style: The brand worn by celebrities such as Yang Mi and Xiao Zhan who were photographed at SKP.
Conclusion
SKP's brand matrix not only meets the needs of high-end consumers, but also becomes the vane of fashion trends. With the opening of new projects such as Chengdu SKP, its brand list continues to expand. If you need to obtain the floor location of a specific brand, it is recommended to query real-time information through the SKP official website or mini program.
(Note: The above brand list is a comprehensive compilation, and the details are subject to the actual presence of each SKP mall.)
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