How to do activities in a toy store? 10-day hot topics and practical guide to the entire network
Recently, popular topics on toy store marketing on the entire network have focused on "festive promotions", "parent-child interactive experience" and "social fission gameplay". Based on the e-commerce platform data, parent-child community discussions and industry reports in the past 10 days (as of October 2023), we have compiled the following structured solutions:
1. The top 5 popular activities in recent times (data source: Xiaohongshu/Tiktok/Weibo Topic List)
| Ranking | Activity Type | Popularity index | Applicable scenarios |
|---|---|---|---|
| 1 | Blind box lucky bag promotion | 92,000 | Clear inventory/driving new customers |
| 2 | DIY Handicraft Workshop | 78,000 | Weekend parent-child activities |
| 3 | Toy rental experience card | 65,000 | Member value-added services |
| 4 | Short video challenge | 59,000 | Online spread of fission |
| 5 | Old toy recycling plan | 43,000 | Environmental theme marketing |
2. Template for hot event design
1.Blind box lucky bag combination solution(Refer to the data of a chain toy store):
| Lucky Bag Type | Pricing strategy | Included products | Conversion rate |
|---|---|---|---|
| Surprise lucky bag | RMB 39-99 | 3-5 random toys | 68% |
| Theme lucky bag | RMB 129-199 | Sets in the same series + limited gifts | 52% |
2.Key points for DIY workshop execution:
3. Cost-benefit analysis and comparison
| Activity Type | Per capita cost | Increased customer unit price | Fan growth |
|---|---|---|---|
| Online live streaming | RMB 15-30 | 120% | 200-500 people/field |
| Offline experience activities | RMB 50-80 | 180% | 80-150 people/field |
4. Latest trend warning
1.AR trial function: Toy 3D display is realized by scanning the code. Recently, the number of topic views of TikTok #AR toys has increased by 320%
2.Subscribe to make toy boxes: Delivery theme toy boxes on a monthly basis, referring to a certain brand's subscription conversion rate reaches 24.7%.
5. Implementation of pit avoidance guide
1. Avoid pure discount wars:“Buy free + interaction”Combination has a 3-fold retention rate than direct price reduction
2. Child safety red line: All experience activities must be equipped with medical boxes and anti-collision strips
3. Data tracking: It is recommended to use"Activity QR Code + Member System"Statistical participation in conversion paths
(Note: The above data is comprehensively compiled from Feigua Data/Xinbang/Baidu Index 10-day monitoring results. The specific implementation needs to be adjusted in combination with store positioning)
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