What toys to choose in toy stores: hot trends and data analysis in 2024
As the children's consumer market continues to upgrade, how to choose marketable products for toy stores has become key. This article combines hot topics and data analysis on the Internet in the past 10 days to provide toy store owners with the latest product selection reference.
1. Three major trends in the toy market in 2024
1.STEM educational toys continue to be popular: The volume of discussion on social platforms for products such as programming robots and scientific experiment kits increased by 35% year-on-year.
2.Nostalgic classic toys return: Yo-yos, electronic pets and other childhood toys born in the 1990s have set off a retro trend, and related topics have been read more than 200 million times.
3.Sustainable and environmentally friendly materials are popular: The search volume for wooden toys and biodegradable plastic products increased by 28% month-on-month.
2. Comparison of sales data of popular toy categories
| Category | Hot search index | Average price (yuan) | Repurchase rate |
|---|---|---|---|
| Programming robots | 92.5 | 399 | 18% |
| Blind box doll | 87.3 | 59 | 43% |
| science experiment set | 85.1 | 159 | 25% |
| wooden puzzle | 78.6 | 89 | 32% |
| electronic pet | 76.2 | 129 | 39% |
3. Product selection suggestions for different age groups
1. Children aged 3-6 years old:
• Safe and environmentally friendly soft toys
• Large particle building blocks
• Sound and light enlightenment toys
2. Children aged 7-12:
• STEM Science Experiment Kit
• Creative handmade DIY material package
• Competitive board games
3. Teenagers and adults:
• Collectible blind box
• Difficult to assemble models
• Stress relief toys
4. List of popular toys on social media
| platform | TOP1 toys | amount of discussion | main audience |
|---|---|---|---|
| Douyin | Magnetic levitation pen | 12 million | Generation Z |
| little red book | Cuckoo suit | 9.8 million | primary school student |
| retro electronic pet | 6.5 million | Post-90s | |
| Station B | Mecha assembly model | 5.2 million | Male users |
5. Procurement precautions
1.Certification qualification: Ensure that products pass 3C certification, especially electric toys
2.Inventory turns: FMCG toys maintain small batches and high-frequency replenishment
3.Seasonal: Focus on water toys in summer and indoor games in winter
4.price band layout: It is recommended to configure low, medium and high price products in a ratio of 3:5:2
6. Forecast of potential new products in 2024
1. AI interactive educational toys
2. Programmable building blocks
3. AR virtual reality game set
4. Environmentally friendly materials handmade set
5. Toys derived from Guochao cultural IP
From the above data analysis, it can be seen that successful toy selection needs to take into account educational, entertainment and social attributes. It is recommended that store owners regularly pay attention to hot spots on social platforms, flexibly adjust the product structure, and at the same time pay attention to maintaining a reasonable ratio of classic and popular styles.
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