Title: What does it mean to cut off the fragrance?
In recent years, the term "Jiexiang" has appeared frequently on the Internet, especially on social media and short video platforms, triggering extensive discussions. So, what exactly does "cut off the fragrance" mean? Why has it become a hot topic? This article will provide you with an in-depth analysis of this phenomenon based on the hot content on the entire Internet in the past 10 days.
1. The definition and origin of Jiexiang
"Jiexiang" originally originated from the Internet term. It mainly refers to the audience interrupting the rhythm of the anchor through comments or barrages during live broadcasts or short videos in order to achieve funny or interactive purposes. Later, this behavior gradually evolved into an Internet cultural phenomenon, and was even used by some netizens to describe the behavior of "interruption" in certain specific scenarios.
2. Hot topics related to "Jiexiang" in the past 10 days on the Internet
The following are the hot topics and events related to "Jiexiang" in the past 10 days:
| Date | hot topics | heat index | Related platforms |
|---|---|---|---|
| 2023-10-01 | An anchor was "cut off" by an audience during a live broadcast, sparking heated discussion | 852,000 | Douyin, Bilibili |
| 2023-10-03 | The culture of "cutting incense" is popular among young people | 725,000 | Weibo, Xiaohongshu |
| 2023-10-05 | Netizens imitate the behavior of "cutting incense" and make funny videos | 689,000 | Kuaishou, Douyin |
| 2023-10-08 | Experts interpret the phenomenon of "cutting off fragrance": is it interaction or interference? | 563,000 | Zhihu, WeChat public accounts |
3. Why is “cutting incense” so popular?
1.Entertainment: The act of "cutting incense" is often funny and can bring a relaxing and pleasant experience to the audience.
2.interactivity: Audiences participate in live broadcasts or video content through "cutting off the fragrance", which enhances the sense of interaction with the anchor.
3.Transmissibility: The rapid dissemination ability of short video platforms has allowed the phenomenon of "cutting off fragrance" to spread rapidly.
4. Netizens’ different attitudes towards “cutting incense”
| attitude | Proportion | Typical comments |
|---|---|---|
| support | 45% | "Jiexiang makes the live broadcast more interesting and the anchor can be more down-to-earth!" |
| object | 30% | "This behavior greatly affects the viewing experience and should be moderated." |
| Neutral | 25% | "It depends. If it's a friendly joke, it doesn't matter." |
5. How to correctly view the phenomenon of "cutting off incense"?
1.Respect the anchor: "Jiexiang" should be based on the premise of not interfering with the anchor's normal content and avoiding excessive pranks.
2.Pay attention to the occasion: This type of behavior should be reduced during formal or serious live broadcasts.
3.rational participation: Netizens should remain rational and avoid unnecessary controversies caused by "cutting incense".
6. Conclusion
As a new phenomenon in Internet culture, "Jiexiang" reflects the needs of contemporary young people for interactive entertainment. However, how to find a balance between entertainment and respect is still a question worth thinking about. In the future, whether this phenomenon will continue to be popular may still need time to test.
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